Hi, I'm



a writer who researches.
Over 1 year designing for B2B/AI products,3 years designing content strategy for travel & accommodation products
>> move your cursor around for fun <<
>> move your cursor around for fun <<
Recently designing for Page1 under Aaltoes Harbor
Msc. in Human Technology Interaction at Tampere University






Hi, I’m Felicia
I'm a designer who writes,
a writer who researches

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a writer who researches.
1+ years designing for
B2B/AI products
3 years of
content design & strategy
Recently designing for Page1 under Aaltoes Harbor
Msc. in Human-Technology Interaction
@Tampere University
·
[▸ UX Design]
[UX Writing - coming soon!]
[UX Research - coming soon!]
·
Projects I've been working on for fun



Goal tracking punch card
Designed with Figma, built with Figma Make
Color hunting → mosaic artwork app (WIP)
Built with Claude Design → Claude MCP + Firebase
Built with Claude & Firebase

Hello, it's me…
Hello, it's me…
I'm born and raised in
I'm born and raised in
6°11′S 106°50′E
I define myself by many ways: a city girl, an adventurer, a learner, a problem solver.
I define myself by many ways: a city girl, an adventurer, a learner, a problem solver.
Before diving into UX, I studied Journalism for my Bachelor's and worked for a couple of years in copywriting and content marketing. Currently, I'm finishing my Master's thesis on gamifiying user research at Tampere University.
Before diving into UX, I studied Journalism for my Bachelor's and worked for a couple of years in copywriting and content marketing. Currently, I'm finishing my Master's thesis on gamifiying user research at Tampere University.
As a designer…
As a designer…
My design approach is naturally influenced by my writing background, treating content and structure as core design decisions.
My design approach is naturally influenced by my writing background, treating content and structure as core design decisions.
My colleagues recognized me for my pragmatic and structured working style, approaching works through a product strategy lens.
My colleagues recognized me for my pragmatic and structured working style, approaching works through a product strategy lens.
My goal as a designer is to create something that makes us more human instead of taking it away.
My goal as a designer is to create something that makes us more human instead of taking it away.

As a person…
As a person…
I love collecting new experiences and trivia knowledge. From hiking mountains, knitting, to learning about the Roman empire. As a deskmate, I'll be happy to nerd out with you about your…
I love collecting new experiences and trivia knowledge. From hiking mountains, knitting, to learning about the Roman empire. As a deskmate, I'll be happy to nerd out with you about your…
next travel destination
comfort shows/movies
current read
personally curated playlist
Contact
Contact

Rocky Paroky
Web Designer & Founder
Book a Call
Almost There!
work@rockystudio.com

